'Advancements of this magnitude only come from making bold changes,' he said at the time. The company said then the new chips would enable longer battery life in its computers, allow for faster processing and facilitate new security features.Īpple chief executive Tim Cook talked up the company's new M1 microchip in a presentation last November. He begins the first ads in the Intel campaign by saying, 'Hello, I'm a … Justin.' The ads then depict him favorably comparing PCs running Intel technology to Apple computers.Īpple announced last year it would stop using Intel technology inside Macs in favor of chips designed by its own engineers. Long began his Apple ads by saying, 'Hello, I'm a Mac,' before bantering with an inept and nerdy PC played by John Hodgman. advertisements knocking PCs, has switched sides for a new digital ad campaign from Intel Corp. Justin Long, who for several years in the 2000s played a hipster Mac computer in Apple Inc. The company even enlisted former “I’m a Mac” star Justin Long for the ads.Actor Justin Long now appears in ads for PCs that use Intel technology. Intel’s “GoPC” ad campaign has been running on the web, social media, TV, and more, touting things that users can do on a PC but not on a Mac. Since Apple started the transition away from Intel to Apple Silicon in the Mac, Intel has made a variety of attempts to downplay the threat from Apple. Shrout claims that all of the reactions of the people in the video are “real” and “not scripted.” You can check out the full video below to see for yourself. What if your laptop could fold into a tablet?.Would you like to customize your computer?.The participants were then asked questions and shown a variety of features that were actually available on PCs that you can buy today. We brought 🍎 fans together to help them see the power of PC,” Intel says.

The Apple fans were led into a room that looks similar to an Apple Store under the guise that they were getting a look at “upcoming devices,” according to Intel’s Ryan Shrout on Twitter. In the four-minute video, which Intel describes as a “social experiment” for “breaking the spell,” the company took 12 “real Apple fans” to a focus group.

The chipmaker has posted a new video on YouTube in which it claims to have brought Apple fans “together to help them see the power of PC.”

As Apple continues the incredibly successful transition to Apple Silicon chips in the Mac, Intel continues to downplay the threat.

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